Case Study: Blue Eyed Baker
Taking on the Blue Eyed Baker as a client was a blessing in disguise. For starters, they were a brand new brand in need of re-branding guidance, social strategy, and the creation of a brand new website along with re-branding the company. The challenge was their delicious treats were always finding their way into our office! The Blue Eyed Baker wanted to start their brand with a professional look, have an accessible look and feel to their mobile responsive website, and create an engaging online community through social media marketing.
In their first year, Blue Eyed Baker has gone from a small group of followers to having a sizable loyal social following with limited paid media support on Facebook, Twitter, and Instagram. The brand's growth has been wholly on the content marketing tactics employed and on building a pipeline for positive Word of Mouth engagement. In the first year of working with Blue Eyed Baker, they saw an increase in sales of over 200%.