While YouTube has been around for over a decade, online video is just now hitting its stride and if you haven't gotten on the bandwagon, it's now or never.
Try these numbers on for size:
- YouTube reaches 1 billion unique users a month
- Over 400 hours of video are uploaded every minute
- YouTube is the second largest search engine in the world (behind Google ... who owns YouTube)
- And 65% of consumers say YouTube has influence their purchase decisions
Still not convinced?
You can now go "live" from any device on Facebook. Instagram has live video. And Snapchat has it (and is making it better).
Content is content is content. It's all a piece of the pie. But the power of video is something the Sprout team has gone all in on. It's why we started our video series "Buzz Addiction." It's why we talk to every client about the importance and potential behind video. And it's why we are always brainstorming about what we can do with video marketing.
Video marketing -- online and on broadcast -- has the potential to engage an audience, inspire an audience, and activate an audience.
Our advice: Don't miss out.