The Googles, Amazons, and Apples of the world are behemoths that will only be tested once or twice in their existence. We are more focused on how we can build and support growing companies (and young ones like ourselves) like the business that has just opened up and is looking to gain their first bit of market share. Or maybe the business that has been open while but is looking to grow!
Through our combined 20-plus years in the industry, we have come to understand how simple it is to win with your small business.
- Outsmart: There are plenty of ways that you can outsmart your competition through simple marketing tactics. Whether it be sending a hand-written note to everyone who buys from you, or knowing what time of day gets you the most engagement on an Instagram post. Know things that your competition doesn't and then act on it!
- Outwork: This one might be an obvious answer, but it deserves to be reiterated. There is nothing that replaces hard work. When you made the decision to open a business you knew it would take hard work, right? Competing with bigger companies is not going to be easy but if you couple your hard work with your smart work, you'll be unstoppable! One way to do this is to never miss an opportunity to engage with your customers and provide first-class service. It never goes unnoticed.
- Outservice: Bigger companies are notorious for less then stellar customer service. As a small business you have the advantage of being able to monitor this or take care of it yourself. Customer service is what makes people come back again and again ... and tell their friends. Make this a priority in your business.
Marketing doesn't have to be complicated. In fact, marketing is the art of storytelling to drive a deeper connection with products and brands. (Which ultimately leads to sales and loyalty.) That's our goal as a marketing agency; to create awesome campaigns which grow our clients' business. And for you -- as a small business owner -- you can do the same thing with some strategic decisions on how to build a stellar marketing campaign.