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A brewery is always brewing the latest batch of delicious cold beer but someone has to do the marketing. Perhaps it is a mix of strategic marketing and "if you brew it, they will come." But even if it is a mix of the two, brewery marketing is critically important in the success of breweries large and small.
Going to a brewery and brew pub is and always will be a communal experience. Most people visit for business or for a good time with family and friends. And consumers want that because beer has always been something to do: together.
So it is no surprise that 95% of people surveyed would like to collaborate with brands on the marketing of alcoholic beverages because they want their friends to know that they endorse this product and this place.
In case you weren't sure about it: You need people to interact with your brewery.
Beyond empowering your fans, here is another fact about craft beer drinkers that you must take to heart: 97% of craft beer drinkers said at least one of their purchases was directly influenced by a blog, ad, or social media post.
We believe the old way of doing things is over. With the advent of a mobile device in everyone’s hand, we are in the midst of a once-every-50-years shift in consumption.
We believe in doing things differently. Not to be different, but to stand out.
Our mission is to build stories that engage and brands that last. Does yours?