Case Study: Youth Emergency Services & Shelter

 
YESS Iowa
 

Overview

As one of the region’s leaders in youth shelters, YESS (Youth Emergency Services & Shelter of Iowa - Des Moines), needed to ensure their brand was protected and strongly represented in the marketplace, and maintained a strong website presence across a wide standard of measurements.

They tasked Sprout Media with a full-site SEO review, as well as building an e-mail marketing strategy, updating and enhancing their SEO, and updating and enhancing their Google AdWords strategy. 

Results

Over a four-month period, the Sprout Media team made incredible inroads on the YESS digital strategy. 

  • Increased the YESS.org SEO Score by 6.8% with simple SEO best-practices. 
  • Increased Google paid clicks, click through rate by 72.2% in two months.
  • Modernized their e-mail marketing strategy and list-building approach.