Case Study: Youth Emergency Services & Shelter

 
YESS Iowa
 

"Sprout Media was wonderful to work with and helped us improve our online presence in a variety of ways including Search Engine Optimization, creating relevant and successful campaigns in Google AdWords, and improving our email marketing.  These communication strategies are vital to our mission and ability to connect with the community, and we’ve seen measureable improvements in all three areas.

Nonprofits do not always have the expertise needed to have a strong online marketing strategy, but the Sprout Media team helped set us up for success. They listened to our ideas and goals, and created a plan that was catered to our needs. Thanks to their expertise, we are able to connect with more donors, volunteers, and other community members who are passionate about our mission."

-Amanda Thys, Community Relations Manager

Overview

As one of the region’s leaders in youth shelters, YESS (Youth Emergency Services & Shelter of Iowa - Des Moines), needed to ensure their brand was protected and strongly represented in the marketplace, and maintained a strong website presence across a wide standard of measurements.

They tasked Sprout Media with a full-site SEO review, as well as building an e-mail marketing strategy, updating and enhancing their SEO, and updating and enhancing their Google AdWords strategy. 

Results

Over a four-month period, the Sprout Media team made incredible inroads on the YESS digital strategy. 

  • Increased the YESS.org SEO Score by 6.8% with simple SEO best-practices. 
  • Increased Google paid clicks, click through rate by 72.2% in two months.
  • Modernized their e-mail marketing strategy and list-building approach.