Marketing Trends to Watch in 2019
Not sure what is up and coming in the world of marketing in 2019. We have you covered. Here are our top five marketing trends to watch for in 2019.
No. 1: Social Media Isn’t Going Anywhere
Social media usage is not in danger. In fact, one million people joined social networks every single day in 2017. Usage will always ebb-and-flow as seen in Instagrams meteoric rise in 2018 and Snapchat’s decline at the same time. “Instagram users are a lot more older than people often imagine,” says Simon Kemp, CEO of Kepios. “There are more 45 to 54 year-olds using Instagram than there are 13 to 17 year olds.”
No. 2: Have You Heard of Video?
One of our co-founders, Adam had this to say about video, “Live video will continue to grow and be more important.” It’s true though, video is the predominant content-type in social media these days. In fact*:
Over half of video content is viewed on mobile.
92 percent of mobile video viewers share videos with others.
90% of Twitter video views happen on a mobile device.
Periscope users have created more than 200 million broadcasts.
10 million videos are watched on Snapchat per day.
Any digital strategy must include video.
No. 3: Listening Will Become More Important
Listening can often be combined with “being present.” When people and brands are present on social media, they are hearing what their friends and fans are saying.
In turn, they can respond to questions and comments quickly and authentically. And rolling into 2019, authenticity is going to become even more important in our era of “fake news” claims.
No. 4: Trust Factors on Social Media
If people don’t trust you (and you’re not authentic), you’re not going to get very far in the world of social media and digital marketing. You have to be you and let others see that.
When brands are honest, up-front, and accessible, they build trust. That means not ignoring reviews and feedback. That means being active, present, and engaging with your fans (and critics). Your Google search results and one of your social media profiles is likely to be the first thing people see about you. Make the first (and second) impression a good one and you can begin to build trust.
No. 5: Re-Marketing Will Become Even More Important
Customers continually play “hard to get”, and there is a solution to that: remarketing.
It’s often dubbed “creepy marketing” but it’s not. Remarketing is simply a computer (read: Artificial Intelligence) understanding that you just took an action that a company would like to remind you about. It’s not a 20-something sitting in a room and deciding to send Janet in Colorado an ad for a pair of yoga pants because he was watching her as she browsed his ecommerce site. (That is creepy.)
SaleCycle has found that the average global cart abandonment rate for Q3 2018 was 76.9%. That means remarketing will most certainly become a larger player in 2019.