Construction Marketing; Marketing Insights for Home Builders & Construction Companies
Not only is the consumer rapidly changing how they consume media, they are changing how they shop for homes and construction work, too. It is only natural given the continuing change in how consumers use media. Facebook ran a study during the Super Bowl that reported that of those who watched the game, 95% of them had their mobile phones sitting next to them during the game.
And this impacts your business at its core as a home builder / construction company. However, you still have an opportunity to not get left behind.
Key Marketing Elements for a Construction Company
Here are a few tips for you to act on right away to ensure prospective shoppers find you, like what they see, and ask you for more information.
A study from Zillow found that the median age of a home buyer to be 36 years old.
One of the stats that stood out to us:
42% of home buyers are Millennials!
Not only that, but at least a quarter of all home buyers are finding their agents online. Not from referrals or from a previous relationship ... just from searching and from what they find on social media.
Marketing Tips for Home Builders and Construction Companies:
Target Your Buyer: If you want a first-time home buyer; consider marketing to a targeted group of renters. 52% of buyers consider renting while they shop for their new home. That number is even higher for younger buyers.
Online. Online. Online. No matter the age, 87% of buyers use online resources (Facebook, Twitter, Zillow, Realtor, and Your Website).
Be Active. 58 Percent of Millennials use their social networks for advice and insight. Make sure they know about you and that they have a good experience with you.
Finally, it is important to understand how people are actually shopping. Check out the chart below:
From a marketing perspective, what this chart tells us is that online presence is vital, good signage, and an active referral program; all of which are tied together in a cohesive marketing strategy.
The only way to approach marketing for home builders or construction is to look at the whole picture to ensure you are always doing the best you can at marketing your product to your target audience at the right time with the right message.