How to Win at SEO

If you’re looking to get traffic from Google (or Bing, Yahoo, or DuckDuckGo), you need strong and strategic SEO; Search Engine Optimization.

What is SEO?

SEO is the acronym for “Search Engine Optimization.” It is the science of getting your website listed as high as possible in search rankings. And before we go any further, there are no magic tools, just a lot of must-haves that help your ranking.

What are SEO “must-haves”?

  • Your website must be mobile-friendly.

  • Utilize the <title> and <h1> tags in your website content.

  • Minimize the sizes of your images.

  • Produce quality, keyword-rich content.

What does it mean to use keyword-rich content?

Keywords and key phrases are those things you want to be known and found for.

For example, if you’re a chiropractor, you may want your website to answer the question, “What is chiropractic care?” or “Can a chiro help me?”

To have good content which answers those questions, you’ll want to use those exact (and similar) phrases in the content on your website

How do I know how I’m doing?

There are a lot of free resources out there for you to run quick checks on your site. With our clients, we utilize our experience and paid services to take deep dives into your website and help develop a comprehensive SEO strategy.

One easy free resource is the Zadro SEO Auditor. They can run a quick test on a specific page and report back issue areas that you can work to fix.

How is your site looking?

BlogRichard DedorSEO, Digital