Question: Do you need social media to support your business? Answer: Yes. And no.
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We have hearing from more and more of our clients and businesses who aren’t our clients on this very simple question: Do I need SSL for my website?
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A few weeks ago, Google Ads announced some great enhancements to their advertising platform. We took some time as a team to talk about what these changes mean for our clients and for those of you reading our blog. Here are our big take aways.
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It seems everywhere you look, every business has a loyalty program. This is both good and bad.
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Fact: it is easier to have past customers purchase again than it is to have a new customer make a first-time purchase. It is also less costly for you to have a former customer buy again.
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Sprout Hour is a Twitter chat dedicated to small businesses, marketing, and new ways of improving both!
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On one of our recent podcasts, Adam and I (the co-founders of Sprout Media), we got to talking about our thesis as a marketing agency in Des Moines, Iowa, and how we approach all our clients.
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Facebook still has tremendous value. Usage of Facebook has not slowed down. We will continue to think strategically about how best to use Facebook for all of our clients; that won't change.
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According to the Pew Research Center, a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.
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What is important in designing a website? What matters? What doesn't? Does a website really need to be mobile friendly? What does Google say about website design? Oh, and is a logo really that important?
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At Sprout Media, we are always focused on what consumers are doing; with media, with their time, and with their dollars.
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You're invited to the 2nd Annual Sprout Media Bracket Challenge!
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There have been a few reports of late describing the beginning of the end for Facebook.
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The only way to approach marketing for home builders or real estate agents is to look at the whole picture to ensure you are always doing the best you can at marketing your product to your target audience at the right time with the right message.
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As our team reflects on the Super Bowl commercials, the word “meh” comes to mind for all of us here at Sprout. There were a select few that stood out as pretty good with one of them being Amazon.
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So it is no surprise that 95% of people surveyed would like to collaborate with brands on the marketing of alcoholic beverages because they want their friends to know that they endorse this product and this place.
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While I have many favorite marketing tactics the one that I'm most interested in right now is influencer marketing.
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After their launch, traffic and interest in their business has steadily grown. In the first two months, their website recorded a bounce rate of 31.2% with the average visitor browsing 4.85 pages for four minutes!
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