Loyalty programs each have their unique pros and cons, but our team recently had an afternoon fireside chat (as another snowstorm came through) on the topic
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Was the $5+ million per Super Bowl ad worth it? Give this special edition podcast a listen to hear what Richard and Adam think were the best and the worst and what that means for advertising the rest of the year.
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If our team has learned one thing in working with a wide-variety of clients across the country, it’s that building a marketing strategy is a complicated and often-times messy process.
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For us and our work, the changing landscape is fun and challenging at the same time.
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You're not Pepsi. Or Audi. Or Budweiser. How do you take advantage of the attention about the Big Game? By being smart and having fun. Adam and Richard chat about how any business can own the Big Game.
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What are the trends you need to be ready for this year? We cover it all in our first podcast of 2019.
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Not sure what is up and coming in the world of marketing in 2019. We have you covered. Here are our top five marketing trends to watch for in 2019.
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Question: Do you need social media to support your business? Answer: Yes. And no.
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We have hearing from more and more of our clients and businesses who aren’t our clients on this very simple question: Do I need SSL for my website?
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A few weeks ago, Google Ads announced some great enhancements to their advertising platform. We took some time as a team to talk about what these changes mean for our clients and for those of you reading our blog. Here are our big take aways.
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Co-Founder Adam does a quick Q+A with his other co-founder, Richard about life and marketing with some sage advice for any business engaged on social media.
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It seems everywhere you look, every business has a loyalty program. This is both good and bad.
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Marketing is an art and a science ... and it never ends. We dive into quick and easy ways to engage your customers ... and a surprise tactic at the end!
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Fact: it is easier to have past customers purchase again than it is to have a new customer make a first-time purchase. It is also less costly for you to have a former customer buy again.
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Sprout Hour is a Twitter chat dedicated to small businesses, marketing, and new ways of improving both!
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On one of our recent podcasts, Adam and I (the co-founders of Sprout Media), we got to talking about our thesis as a marketing agency in Des Moines, Iowa, and how we approach all our clients.
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Facebook still has tremendous value. Usage of Facebook has not slowed down. We will continue to think strategically about how best to use Facebook for all of our clients; that won't change.
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Marketing doesn't have to be big, expensive Super Bowl ads ... it just takes a little strategy and a commitment to providing your customers and fans with great content and insights.
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