Case Study: Marry My City

 
MarryMyCity
 

Overview

Local startup MarryMyCity, a challenger to the cornered wedding registry marketing, came to Sprout Media to grow their business in 2018. They needed SEO web strategy, social content creation and community management, e-mail marketing strategy, and digital advertising.

Our approach was a collaborative and strategic partnership designed to support the grow of MarryMyCity and serve as a guiding hand in the ever-changing digital world.

Results

Over the summer of 2018, our digital marketing strategy increased the reach of MarryMyCity into their stronghold in Cedar Rapids and assisted with their expansion into Des Moines.

  • Increased total purchases by 40%.

  • Grew total social media community by 22.5%.

  • Increased e-mail subscriptions by 10.6%

  • Produced marketing videos for customer acquisition and vendor promotion.