Case Study: Dusty Juhl Technology Blog

Dusty Juhl Brand Design
As a client working with Sprout Media, I always had just one more thing to work on. I was very happy with the logo design for my business, and with their willingness to work with me as I tested various features of the websites they built. Everything was built for the price they quoted, and not only does my website exist, but it’s usable for me in the future to make changes as needed.
— Dusty Juhl, Client


As an area technology expert, Dusty needed a brand that was modern, fresh, and vibrant; just like our ever-changing technology. Dusty wanted to be seen as an expert resource in the region full of technology start-ups and he needed to stand out. Our branding exercise provided us insight into the technology space, the needs of those coming for Dusty’s resources and insight, and where we could help this client stand out.


When working on brands, we always take an iterative approach. We experiment with shapes and colors and fonts. With Dusty Juhl, our iterations included brand looks like:

The final logo brings out the dynamic world of technology and the unique place that our client plays in the area.

Website Branding